Graduation ceremonies branding

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London South Bank University's latest graduation ceremonies required a rebrand that really emphasised the sense of celebration and achievement students should feel at having completed their studies during the Covid pandemic.

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Bright graphics that reflected themes of forward-thinking and positivity replaced more a traditional, stuffy style and helped reflect the excitement and enthusiasm students felt, both for having graduated, and for their futures.

 

The brand was applied across ceremony programmes, merchandise, large format banners, website, and social media promotion.

 

The animated Instagram story shown here helped bring the brand to life and emphasise the movement and dynamism of the visuals.